Łukasz Dawczyk's Resume

Łukasz Dawczyk

CTO at Ultrace. The technology and data behind an international automotive event brand.

Wrocław, Poland, CET

Łukasz Dawczyk's profile pictureŁD

About

Part of the Ultrace team since 2011. I run everything technical behind the event: ticketing, driver registration, campaign tracking and the tools the team and our partners work with. Co-founder of Driven Stories, an independent automotive editorial platform, and co-owner of Frontline Car Cosmetics. Photographer with a soft spot for Japanese car culture and analogue film.

Work Experience

Ultrace

2011 - Present

Chief Technology Officer

International automotive event brand with editions in Wrocław, Gdańsk and Düsseldorf. Solely responsible for its technology, from the first ticket sold to the last photo delivered to a sponsor.
  • Ticketing on vivenu, including the migration and the record-breaking sales of the 2024 edition
  • Driver registration and car submission platform used by every participant, built and maintained in-house
  • Photo asset management with curated galleries for sponsors and press, media accreditation and newsletter tooling
  • Server-side conversion tracking and daily Meta and Google Ads reporting for the Polish and German campaigns
  • Infrastructure on Cloudflare and Laravel Cloud, plus the team's Google Workspace
  • Ticketing
  • Laravel
  • Cloudflare
  • Meta Ads

Driven Stories

2026 - Present

Co-Founder

An independent, English-language automotive editorial platform with a literary, analogue approach to photography. I co-create the concept, content and technology, built on a headless stack.
  • Writer and photographer behind features on builders, events and historic race cars
  • Built the site and the in-house Instagram analytics tool
  • Editorial
  • Photography
  • Astro

Frontline Car Cosmetics

2025 - Present

Co-Owner

Car care cosmetics brand. Co-owner responsible for e-commerce and technology.
  • Custom WooCommerce store, checkout, bundles and invoicing integration
  • Paid campaigns, search and conversion tracking
  • E-commerce
  • WooCommerce
  • Meta Ads

Skills

  • Event technology
  • Ticketing (vivenu)
  • Laravel / PHP
  • Vue / TypeScript
  • Cloudflare
  • WooCommerce
  • Meta & Google Ads
  • Marketing analytics
  • Photography

Tools I built

Ultrace Driver Platform

Registration and car submission platform for Ultrace drivers

  • Laravel
  • Vue
  • Cloudflare Images

Ultrace DAM

Event photo library with tag search and curated galleries for sponsors and press

  • Laravel
  • Nextcloud
  • Cloudflare R2

Driven Stories Insights

Instagram analytics with daily trends, collab posts and per-topic performance

  • Laravel
  • Meta Graph API

vivenu → Meta CAPI

Server-side conversion tracking from ticket sales to Meta, with campaign attribution

  • Cloudflare Workers
  • D1